THINK WISE

Sport has a major role to play in helping to bring people together to address key issues and encourage social change.

THINK WISE was established to use the power of cricket to help tackle key issues around AIDS.

A lack of information and awareness about HIV, as well as the potential stigma and discrimination associated with AIDS can lead to increased vulnerability to HIV infection. The ICC has been working with its partners UNAIDS, UNICEF and the Global Media AIDS Initiative (GMAI) over a number of years to help tackle these issues and encourage informed decision making by children and young adults.

AIMS

By working with our champions and our local and regional networks, the partnership aims to:

* Raise awareness about the AIDS epidemic within the cricket community
* Address stigma and discrimination surrounding the disease and experienced by those living with and affected by HIV
* Encourage informed decision making and help-seeking behaviours to continue to prevent new infections through targeted information and outreach.

COMPONENTS

The partnership has two major components:

* THINK WISE Awareness:

The advocacy work carried out by the partnership and leading international cricketers delivers key information about HIV at the international, regional and national levels through public service announcements, event publications and online. This information focuses on awareness, inclusion and informed decision-making.

The partnership also provides information resources to young people and volunteers, coaches, as well as commentators and broadcasters about the AIDS epidemic and THINK WISE.

* THINK WISE Projects:

The partnership will begin piloting community based cricket for development projects, aimed at using the power and popularity of cricket to help young people develop the appropriate knowledge, attitudes, and skills to reduce their risk and vulnerability to HIV.